工(gong)(gong)商企(qi)業(ye)管(guan)(guan)理(li)(li)專業(ye)致力于(yu)培養德智體全(quan)面(mian)發展的(de)人才(cai)，掌握現代企(qi)業(ye)管(guan)(guan)理(li)(li)理(li)(li)論及實踐技(ji)(ji)能(neng)。這(zhe)些人才(cai)具有強(qiang)大的(de)企(qi)業(ye)管(guan)(guan)理(li)(li)能(neng)力，善于(yu)運用語言(yan)文字進(jin)行有效溝(gou)通(tong)，同時擁有出色的(de)外語水平(ping)和廣(guang)泛的(de)知識面(mian)。他(ta)(ta)們能(neng)熟練地運用計算機技(ji)(ji)術、網絡技(ji)(ji)術等現代管(guan)(guan)理(li)(li)工(gong)(gong)具，可在工(gong)(gong)商企(qi)業(ye)從事(shi)各種管(guan)(guan)理(li)(li)工(gong)(gong)作，是高級(ji)應用性人才(cai)。他(ta)(ta)們不僅(jin)具備(bei)當前的(de)管(guan)(guan)理(li)(li)技(ji)(ji)能(neng)，還有巨(ju)大的(de)發展潛(qian)力，可成為企(qi)事(shi)業(ye)單位(wei)各級(ji)管(guan)(guan)理(li)(li)人才(cai)。
該專業(ye)(ye)(ye)具有復合(he)性、應用(yong)性的特點，廣泛適用(yong)于社會經濟(ji)的各個(ge)領域。隨著我(wo)國經濟(ji)建(jian)設的快速發展和現代企業(ye)(ye)(ye)制度的建(jian)立，工(gong)商(shang)企業(ye)(ye)(ye)管(guan)(guan)(guan)(guan)理(li)(li)(li)專業(ye)(ye)(ye)的人才(cai)需求越(yue)(yue)來越(yue)(yue)大。該專業(ye)(ye)(ye)的畢業(ye)(ye)(ye)生(sheng)可以(yi)從事行政管(guan)(guan)(guan)(guan)理(li)(li)(li)、人力資源管(guan)(guan)(guan)(guan)理(li)(li)(li)、市場(chang)營銷(xiao)(xiao)、生(sheng)產(chan)管(guan)(guan)(guan)(guan)理(li)(li)(li)、物流管(guan)(guan)(guan)(guan)理(li)(li)(li)、質量管(guan)(guan)(guan)(guan)理(li)(li)(li)、財務管(guan)(guan)(guan)(guan)理(li)(li)(li)等崗位的工(gong)作。他(ta)們主要在各大、中(zhong)型企業(ye)(ye)(ye)、外資企業(ye)(ye)(ye)及跨國企業(ye)(ye)(ye)從事生(sheng)產(chan)管(guan)(guan)(guan)(guan)理(li)(li)(li)、營銷(xiao)(xiao)管(guan)(guan)(guan)(guan)理(li)(li)(li)和一般業(ye)(ye)(ye)務管(guan)(guan)(guan)(guan)理(li)(li)(li)工(gong)作。
管(guan)(guan)(guan)理(li)(li)(li)是為了實(shi)現(xian)某種目的(de)(de)而進(jin)行的(de)(de)決策、計劃(hua)、組織(zhi)(zhi)、指導(dao)、實(shi)施及(ji)控制的(de)(de)過程。管(guan)(guan)(guan)理(li)(li)(li)的(de)(de)核心是人(ren)，目的(de)(de)是實(shi)現(xian)效率和效益(yi)的(de)(de)*化。企業管(guan)(guan)(guan)理(li)(li)(li)的(de)(de)具體內容涵蓋(gai)計劃(hua)管(guan)(guan)(guan)理(li)(li)(li)、組織(zhi)(zhi)管(guan)(guan)(guan)理(li)(li)(li)、物資管(guan)(guan)(guan)理(li)(li)(li)、質量(liang)管(guan)(guan)(guan)理(li)(li)(li)、成(cheng)本管(guan)(guan)(guan)理(li)(li)(li)、財務管(guan)(guan)(guan)理(li)(li)(li)、勞動人(ren)事(shi)管(guan)(guan)(guan)理(li)(li)(li)、營銷管(guan)(guan)(guan)理(li)(li)(li)、團隊管(guan)(guan)(guan)理(li)(li)(li)以及(ji)企業文化管(guan)(guan)(guan)理(li)(li)(li)等(deng)。
在員(yuan)工(gong)管理方面(mian)，有幾個(ge)重要(yao)的(de)(de)(de)原則需要(yao)遵循。為員(yuan)工(gong)分配的(de)(de)(de)工(gong)作(zuo)(zuo)應該適合(he)他們(men)的(de)(de)(de)工(gong)作(zuo)(zuo)能(neng)力和(he)工(gong)作(zuo)(zuo)量(liang)，實現(xian)人(ren)崗匹配。通過全面(mian)分析(xi)員(yuan)工(gong)的(de)(de)(de)能(neng)力和(he)性格(ge)，以及每個(ge)崗位的(de)(de)(de)要(yao)求(qiu)和(he)環境，來實現(xian)這一匹配。根據員(yuan)工(gong)的(de)(de)(de)貢獻進行(xing)獎勵(li)，這也是激勵(li)員(yuan)工(gong)的(de)(de)(de)重要(yao)手段。通過基本的(de)(de)(de)和(he)高級的(de)(de)(de)培訓計(ji)劃提(ti)高員(yuan)工(gong)的(de)(de)(de)工(gong)作(zuo)(zuo)能(neng)力，并從(cong)公(gong)司內部選拔有資格(ge)擔(dan)任領導(dao)工(gong)作(zuo)(zuo)的(de)(de)(de)人(ren)才。為了提(ti)升員(yuan)工(gong)士(shi)氣，還需要(yao)不斷改善(shan)工(gong)作(zuo)(zuo)環境和(he)安全條件。實行(xing)合(he)作(zuo)(zuo)態(tai)度的(de)(de)(de)領導(dao)方法，強調(diao)領導(dao)與(yu)被領導(dao)之間的(de)(de)(de)合(he)作(zuo)(zuo)關系，共同完成任務。
在一(yi)個(ge)(ge)良好的(de)工(gong)作(zuo)氛(fen)圍(wei)下工(gong)作(zuo)，是每個(ge)(ge)員工(gong)的(de)共同(tong)愿(yuan)望。一(yi)個(ge)(ge)和諧自由(you)、辦(ban)公(gong)現場整潔(jie)溫馨(xin)的(de)環境，團(tuan)隊成員間的(de)精(jing)誠合作(zuo)和相互幫助，以及(ji)簡單明(ming)了(le)(le)的(de)人際關系，都是員工(gong)們(men)(men)所向往(wang)的(de)。為了(le)(le)實現這一(yi)目標，作(zuo)為基層主管，我們(men)(men)需要努力創造(zao)一(yi)個(ge)(ge)良好的(de)工(gong)作(zuo)氛(fen)圍(wei)，這也是我們(men)(men)管理工(gong)作(zuo)的(de)一(yi)項(xiang)重(zhong)要任(ren)務。
員(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)(gong)士氣(qi)的(de)(de)(de)(de)(de)(de)(de)提(ti)升(sheng)至(zhi)關重要(yao)(yao)(yao)(yao)。員(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)(gong)們(men)都希望(wang)得到(dao)他人的(de)(de)(de)(de)(de)(de)(de)認可和(he)(he)贊(zan)美，對(dui)于(yu)他們(men)的(de)(de)(de)(de)(de)(de)(de)微小進步，我們(men)應該及時給予真誠的(de)(de)(de)(de)(de)(de)(de)認可與贊(zan)美。在批評員(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)(gong)時也(ye)(ye)要(yao)(yao)(yao)(yao)注(zhu)意方(fang)(fang)式(shi)(shi)方(fang)(fang)法(fa)，避免傷害他們(men)的(de)(de)(de)(de)(de)(de)(de)自尊(zun)(zun)。促進員(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)(gong)不斷成(cheng)長是主管(guan)(guan)的(de)(de)(de)(de)(de)(de)(de)重要(yao)(yao)(yao)(yao)職(zhi)責。我們(men)需(xu)(xu)要(yao)(yao)(yao)(yao)通過(guo)培(pei)訓(xun)(xun)和(he)(he)指導，幫助員(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)(gong)不斷提(ti)高(gao)技(ji)能和(he)(he)能力(li)(li)，實現個(ge)人成(cheng)長和(he)(he)職(zhi)業發展(zhan)。同時從員(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)(gong)個(ge)人層面(mian)(mian)來說,也(ye)(ye)需(xu)(xu)要(yao)(yao)(yao)(yao)調(diao)整好心(xin)(xin)(xin)態,做自己(ji)積(ji)極(ji)心(xin)(xin)(xin)態的(de)(de)(de)(de)(de)(de)(de)主人。只有(you)員(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)(gong)們(men)保持積(ji)極(ji)的(de)(de)(de)(de)(de)(de)(de)心(xin)(xin)(xin)態，我們(men)的(de)(de)(de)(de)(de)(de)(de)員(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)(gong)士氣(qi)才能更高(gao)，公司的(de)(de)(de)(de)(de)(de)(de)發展(zhan)才能更加輝煌(huang)。在提(ti)高(gao)員(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)(gong)責任(ren)心(xin)(xin)(xin)和(he)(he)積(ji)極(ji)性的(de)(de)(de)(de)(de)(de)(de)過(guo)程(cheng)中，建(jian)立有(you)效的(de)(de)(de)(de)(de)(de)(de)激(ji)(ji)勵(li)機制(zhi)是關鍵。這(zhe)包括(kuo)設(she)計(ji)并實施(shi)獎(jiang)勵(li)制(zhi)度(du)(du)、職(zhi)位系列、培(pei)訓(xun)(xun)開發方(fang)(fang)案以及其他激(ji)(ji)勵(li)方(fang)(fang)法(fa)。薪酬是激(ji)(ji)勵(li)的(de)(de)(de)(de)(de)(de)(de)主要(yao)(yao)(yao)(yao)形式(shi)(shi)之(zhi)一，但物(wu)質激(ji)(ji)勵(li)并不是*的(de)(de)(de)(de)(de)(de)(de)方(fang)(fang)式(shi)(shi)。制(zhi)度(du)(du)化的(de)(de)(de)(de)(de)(de)(de)激(ji)(ji)勵(li)同樣重要(yao)(yao)(yao)(yao)，如競爭(zheng)機制(zhi)、崗位制(zhi)度(du)(du)以及目(mu)標激(ji)(ji)勵(li)等。情(qing)感(gan)激(ji)(ji)勵(li)也(ye)(ye)是調(diao)動員(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)(gong)積(ji)極(ji)性的(de)(de)(de)(de)(de)(de)(de)重要(yao)(yao)(yao)(yao)手段之(zhi)一。我們(men)需(xu)(xu)要(yao)(yao)(yao)(yao)尊(zun)(zun)重員(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)(gong)、讓他們(men)參與管(guan)(guan)理(li)，滿足他們(men)的(de)(de)(de)(de)(de)(de)(de)情(qing)感(gan)需(xu)(xu)求(qiu)。綜(zong)上所(suo)述,為(wei)了(le)提(ti)高(gao)員(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)(gong)的(de)(de)(de)(de)(de)(de)(de)工(gong)(gong)(gong)(gong)(gong)(gong)作積(ji)極(ji)性和(he)(he)責任(ren)心(xin)(xin)(xin),我們(men)需(xu)(xu)要(yao)(yao)(yao)(yao)從多個(ge)方(fang)(fang)面(mian)(mian)入(ru)手,包括(kuo)創造良好工(gong)(gong)(gong)(gong)(gong)(gong)作氛(fen)圍、提(ti)升(sheng)員(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)(gong)士氣(qi)、建(jian)立激(ji)(ji)勵(li)機制(zhi)以及滿足員(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)(gong)的(de)(de)(de)(de)(de)(de)(de)情(qing)感(gan)需(xu)(xu)求(qiu)等。這(zhe)將(jiang)有(you)助于(yu)激(ji)(ji)發員(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)(gong)的(de)(de)(de)(de)(de)(de)(de)潛力(li)(li),推動公司的(de)(de)(de)(de)(de)(de)(de)長期發展(zhan)。激(ji)(ji)勵(li)的(de)(de)(de)(de)(de)(de)(de)力(li)(li)量源自工(gong)(gong)(gong)(gong)(gong)(gong)作的(de)(de)(de)(de)(de)(de)(de)本身！為(wei)了(le)更好地激(ji)(ji)發員(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)(gong)的(de)(de)(de)(de)(de)(de)(de)工(gong)(gong)(gong)(gong)(gong)(gong)作積(ji)極(ji)性，我們(men)需(xu)(xu)要(yao)(yao)(yao)(yao)從工(gong)(gong)(gong)(gong)(gong)(gong)作的(de)(de)(de)(de)(de)(de)(de)內(nei)(nei)在意義和(he)(he)挑(tiao)戰(zhan)性入(ru)手，讓員(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)(gong)感(gan)受到(dao)工(gong)(gong)(gong)(gong)(gong)(gong)作的(de)(de)(de)(de)(de)(de)(de)價值所(suo)在。為(wei)此，管(guan)(guan)理(li)者們(men)在設(she)計(ji)工(gong)(gong)(gong)(gong)(gong)(gong)作內(nei)(nei)容時，需(xu)(xu)要(yao)(yao)(yao)(yao)追求(qiu)內(nei)(nei)容的(de)(de)(de)(de)(de)(de)(de)豐富化和(he)(he)擴大化。這(zhe)究竟怎樣實施(shi)呢？
關(guan)于工(gong)(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)內容的豐(feng)富(fu)化，學界(jie)提出了一個衡量標(biao)準，即要讓員(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)(gong)感(gan)受到(dao)五種感(gan)覺：一是(shi)(shi)員(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)(gong)要能(neng)(neng)感(gan)受到(dao)自己所從(cong)事工(gong)(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)的意義(yi)；二(er)是(shi)(shi)上級對(dui)員(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)(gong)工(gong)(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)的認可(ke)和(he)關(guan)注；三(san)是(shi)(shi)員(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)(gong)能(neng)(neng)在工(gong)(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)中(zhong)發揮聰明(ming)才智；四是(shi)(shi)員(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)(gong)的每一項工(gong)(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)都能(neng)(neng)得到(dao)反饋(kui)；五是(shi)(shi)員(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)(gong)能(neng)(neng)見證自己的工(gong)(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)成果。
為(wei)了不斷提升員(yuan)(yuan)工(gong)的(de)(de)能力(li)，培訓和(he)發(fa)展(zhan)機(ji)會也是很好的(de)(de)激勵(li)方(fang)法(fa)。隨(sui)著(zhu)知(zhi)識經濟時代的(de)(de)來(lai)(lai)臨，信息、數字網絡飛(fei)速發(fa)展(zhan)，知(zhi)識更新的(de)(de)速度也越來(lai)(lai)越快(kuai)。為(wei)此，通(tong)過培訓來(lai)(lai)充(chong)實員(yuan)(yuan)工(gong)的(de)(de)知(zhi)識，提供進一步(bu)發(fa)展(zhan)的(de)(de)機(ji)會，是滿(man)足他們自(zi)我(wo)實現需求的(de)(de)有效(xiao)途徑。
榮譽和提升也是激勵員工(gong)的(de)(de)(de)重(zhong)要手段。給予表現優秀的(de)(de)(de)員工(gong)必要的(de)(de)(de)榮譽獎勵，是滿足他(ta)們自尊(zun)需(xu)求(qiu)、激發他(ta)們努(nu)力進取的(de)(de)(de)重(zhong)要方式。建立(li)優秀的(de)(de)(de)企(qi)業文化也是關(guan)鍵之一。這需(xu)要企(qi)業樹(shu)立(li)“以人為本”的(de)(de)(de)思想，尊(zun)重(zhong)員工(gong)的(de)(de)(de)價(jia)值(zhi)和地位，讓員工(gong)樹(shu)立(li)“主人公”的(de)(de)(de)責任感。通過創(chuang)造(zao)共同(tong)價(jia)值(zhi)觀、職業道德觀，統一員工(gong)思想，推(tui)動企(qi)業前(qian)進。
在(zai)實(shi)施激(ji)勵(li)的過程(cheng)中，建立合理有(you)效(xiao)(xiao)的激(ji)勵(li)制度至關重要。國內企(qi)業在(zai)激(ji)勵(li)機(ji)制上雖然有(you)所改革，但仍存在(zai)一些(xie)誤區。例如(ru)，許多(duo)企(qi)業簡單地將激(ji)勵(li)等(deng)同(tong)(tong)于(yu)獎勵(li)，忽視了約束和懲罰措施的重要性(xing)。并(bing)非(fei)所有(you)激(ji)勵(li)手(shou)段都適(shi)用于(yu)每個員工，需要針對不(bu)同(tong)(tong)類型的人采(cai)用不(bu)同(tong)(tong)的激(ji)勵(li)方式。激(ji)勵(li)制度的實(shi)施需要與(yu)其他相關體制相配合才能發揮*效(xiao)(xiao)果。員工對激(ji)勵(li)的公平性(xing)也十分敏(min)感，這同(tong)(tong)樣是一個強(qiang)有(you)力的激(ji)勵(li)因素(su)。
在企(qi)業(ye)管理方面，財務(wu)管理、人力(li)資源管理和(he)(he)市(shi)場(chang)營銷(xiao)等都需(xu)要(yao)專(zhuan)業(ye)的(de)(de)(de)(de)人才和(he)(he)證(zheng)(zheng)書(shu)(shu)(shu)(shu)來支(zhi)持。例如注冊(ce)書(shu)(shu)(shu)(shu)（CPA）、注冊(ce)稅務(wu)師證(zheng)(zheng)書(shu)(shu)(shu)(shu)（CTA）和(he)(he)國(guo)際注冊(ce)內(nei)部審(shen)計(ji)師證(zheng)(zheng)書(shu)(shu)(shu)(shu)（CIA）等是(shi)(shi)財務(wu)管理的(de)(de)(de)(de)必(bi)備證(zheng)(zheng)書(shu)(shu)(shu)(shu)；人力(li)資源管理師證(zheng)(zheng)書(shu)(shu)(shu)(shu)則是(shi)(shi)人力(li)資源領(ling)域(yu)的(de)(de)(de)(de)專(zhuan)業(ye)資格認證(zheng)(zheng)；市(shi)場(chang)營銷(xiao)方面也(ye)有相應的(de)(de)(de)(de)證(zheng)(zheng)書(shu)(shu)(shu)(shu)體系。這(zhe)些證(zheng)(zheng)書(shu)(shu)(shu)(shu)不僅證(zheng)(zheng)明了(le)專(zhuan)業(ye)人士的(de)(de)(de)(de)資質，也(ye)是(shi)(shi)企(qi)業(ye)招聘和(he)(he)評估人才的(de)(de)(de)(de)重要(yao)依據，同時這(zhe)些領(ling)域(yu)的(de)(de)(de)(de)人才也(ye)是(shi)(shi)企(qi)業(ye)發展(zhan)的(de)(de)(de)(de)重要(yao)支(zhi)撐。
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